Services & work03Marketing plans & strategy
Know what brought each client: paid ads management on a clear marketing plan
Paid ads management on Meta, Google and TikTok, run on a written marketing strategy: who sees each ad, what happens to each message after it, and how many clients really arrived.
Why I do it
Most plans start from the tool: an ad here, an account there. I start where demand actually is, then build what makes growth repeatable.
I have worked in marketing and business development for companies and clinics, and I saw the decision made in the room, not on a dashboard.
What you get
What you get
- A read of the market, the client and the competitor
- A positioning and a market-entry plan
- The channels: what is tried first, and what is left
- Ad campaigns tied to what comes after them: the message and the booking
- Metrics measured by the cost of a client, not by views
- A written plan your team works with
How we work
How we work, and why we don't stop at delivery.
Read
the market and the numbers you have
Choose
where to play, and how to win
Write
the plan, the channels and the metrics
Launch
the campaigns, tied to what comes after them
We follow up and overseeOngoing
We read the results regularly: the cost of each client, which channel brings them and which doesn't, and we adjust the plan and the campaigns to what the market says.
Then the loop starts again: what we measure becomes the next step.
Models and stories
What it looks like in different sectors.
Illustrative models from different sectors, with no names and no numbers.
Model 01A factory
- 1
- The situationA good product that does not know which market to start from.
- 2
- What we didWe read the market and wrote a positioning, a market-entry plan and the channels to try first.
- 3
- What changedThe team has a written plan to work by, and a clear decision about what to leave.
Model 02An online store
- 1
- The situationMany ads and few clients.
- 2
- What we didWe changed the measure to the cost of a client and reordered the channels.
- 3
- What changedThey know which channel brings a client and which does not.
Questions
Questions about Marketing plans & strategy
What's the difference between paid ads and marketing?
A paid ad is one tool: you pay for people to see your message. Marketing is wider: who you sell to, how you differ, which channel suits you, and what happens to the client after they see you. We start with the marketing, then the ad takes its place.
How is a marketing plan built for a company or a medical centre?
We read the market, the client, the competitor and the numbers you have, then write the positioning, the channels to try first and the metrics to measure. The plan is written for your team to work by, not a presentation that is forgotten.
Meta ads or Google Ads: which suits my business?
It depends on how your client searches. Google is for those looking for the service now; Facebook and Instagram are for those who have not searched yet and need to get to know you. We choose by the plan, and measure before spending more.
How much should I spend on ads?
There is no fixed figure that suits every business. We set it from your goal, your market and what a client costs you today, start with a small test we measure, then grow what brings clients.
How do I know an ad brought clients, not just views?
We tie every ad to what follows it: the message, the booking, the client who arrived. And we read the report by the cost of a client, not by views and likes.
What happens to the messages after an ad?
This is where most clients are lost. So we link the ads to a CRM such as MAHAM, and every message reaches someone who answers it and follows it.
Do you run ads in Saudi Arabia and the UAE?
Yes. We work in Türkiye, Syria, the UAE, Saudi Arabia and the Arab world, and elsewhere by agreement.
Do you run ads for clinics in Türkiye?
In Türkiye the rules ban advertising health services and allow only introduction and information. So with clinics there we work on informative content within the rules and on reaching patients abroad, and we check what may be published before we start.
What does it cost?
We don't put a price on the page, because the price follows the problem and the size of the work. A written offer reaches you after your request, and the first consultation is free.
Is the first consultation free?
Yes: twenty minutes for companies and business owners, in Arabic, Turkish or English. We read your work together and see whether I am the right person.
Know what brings your clients.
In twenty free minutes we read your ads and your channels, and tell you where to start.